Some high-end car makers like Porsche and Mercedes-Benz offer parts and support for the classics they made decades ago. We strive to provide the same service for the wonderful bicycles of René Herse.
When we took over responsibility for the René Herse name from René Herse’s daughter Lyli,* we had three goals in mind:
- Bring back some of the best designs of René Herse, so that today’s cyclists could enjoy their excellent function and aesthetic.
- Support classic René Herse bikes with components, so that they can be kept on the road, or get restored correctly.
- Protect the René Herse trademark.
We like these bikes so much, and we couldn’t stand the thought that someone might exploit the name, logo and designs without respect for the heritage – with only an 80-year-old lady trying to protect her family’s life work. So we suggested to Lyli Desbois, née Herse, that we buy the rights to the name, designs, tool, etc., and take over the custodianship of the René Herse name and heritage.
A big step happened a few weeks ago, when our registration of the…
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